The costing of the project is determined by the number of labels that can be placed out on a sheet. For that we need the area of the label in square inched (sq in). This is determined by taking the maximum width of the finished label(in inches) multiplied by the maximum height in inches. This calculation will yield the total square inches of the labels (ie. an oval that is 2 1/2" wide b 3/4" high is 2.5 x 0.75 = 1.875 sq in)